Hi! I’m Sarai Da Silva and this is my Resume. Explore my resume and discover my expertise in Brands, e-comm, and SEO. Ready to take on new challenges and contribute to your team’s success

Saraí Da Silva

Brand & e-Commerce Specialist

Product Manager | Brand Specialist | Amazon | Operations Manager | e-Commerce | Digital Marketing

NIE OK | Open to Remote GMT 1 | Madrid, España

me@saraidasilva.com

Experience

Head of Ecommerce at Nina Woof 

October 2023 – present | Madrid, Spain | Fully Remote Position

As the Head of E-Commerce at Nina Woof, a premium dog accessories brand, I spearhead the formulation and execution of revolutionary digital strategies tailored for the US market. My expertise spans across a spectrum of critical areas, including marketing strategy development, customer journey optimization, E-commerce personalization, Amazon and e-tailer management, SEO, and email marketing. What I bring to the Nina Woof team is a unique blend of strategic vision, hands-on experience in diverse facets of digital marketing, and a proven track record of driving results in the competitive landscape of the pet industry.

– E-commerce Strategy: Crafting data-driven strategies to skyrocket our online presence and drive revenue growth.

– Customer Journey: Ensuring that every touchpoint with Nina Woof is a tail-wagging experience for our customers.

– E-commerce Personalization: Leveraging the power of data and technology to deliver personalized shopping experiences that make tails wag even faster.

– Amazon & E-tailers: Navigating the complex world of online retail platforms with a focus on Amazon and other e-tailers.

– SEO Leveraging the power of SEO to amplify brand visibility. Ensuring high rankings, organic traffic, and staying ahead of evolving search engine algorithms.

– Email Marketing Excellence: Crafting and executing impactful email campaigns that resonate with audiences. Driving customer engagement and retention through compelling communication.

Online Store Site Merchandiser LATAM at Microsoft

January 2023 now | Madrid, Community of Madrid, Spain – Fully Remote Position

As an Online Store Site Merchandiser at Microsoft, I planned and executed strategies to drive online performance and customer satisfaction, working closely with cross-functional teams to optimize the Store site experience and increase sales conversions in Latin American markets. 

I owned the end-to-end customer journey, ensuring that key products, promotions, and customer messages were accurately reflected on the site. Using analytics tools and market trends, I identified opportunities to improve conversion rates and revenue growth across assigned product categories, and collaborated with stakeholders to implement test and learn frameworks to optimize site performance. 

I also kept up-to-date with ecommerce marketing trends in the region and globally, developing programs and testing solutions to drive traffic and engagement. Additionally, I partnered with key stakeholders to coordinate merchandising activities for store category management, demand generation, targeted traffic, and social media.

Amazon Account Coordinator at 3ina Makeup

June 2022 – December 2022 | Madrid, Community of Madrid, Spain

Amazon sales channel owner, managing daily tasks within Amazon Vendor Central including launching new products and optimizing listings for 500 SKUs. Managing Amazon Vendor Central across the United Kingdom, Germany, Spain, Italy, France and Poland markets, influencing processes and plans across Brand businesses on Amazon and improving end-customer experience.

Work with Financial, Design, Supply Chain, and Product teams to drive profitable growth for the Amazon sales channel aligned with overall business and e-commerce KPIs. Forecast planning in alignment with established sales objectives for each account.

Identify new opportunities to drive additional revenue, as well as stay ahead of Amazon marketplace trends taking action to increase brand presence and improve conversion rates across the catalog.

Own and manage day-to-day tasks within Amazon Vendor Central: Purchase orders, invoices, Product Page optimization SEO, SEM Analysis, Advertisement & Vouchers campaigns as well as optimizing new and existing Amazon Listings: image assets, copy, keywords, A pages, cross-selling and brand store.

E-commerce Brand Specialist at iF LAST MILE

February 2021 May 2022 (1 year, 3 months) | Madrid, Community of Madrid, Spain

As an E-commerce Brand Specialist I transformed our customers’ e-Commerce Shopping experience to make it fully flexible, accurate and enjoyable for their clients, and made last mile delivery cost efficient and stress free for them.

Daily activities include working with 25 e-Commerce premium Brands (that use Shopify, WooCommerce and Prestashop as their online platform) improve and hyper personalize their customers’ online shopping experience in Fashion and Lifestyle, Cosmetics, Home and Health and Accessories.

SUPERFÜDS 4 years 3 months

Operations Manager at Superfüds

July 2018 October 2020 (2 years, 4 months) | Bogotá D.C., Colombia

Owner of CPG Supply Chain and Operations Management Purchasing, Suppliers, Warehouse, Picking-Packing, Stock and Distribution) from SuperFüds to Colombia Retail, B2B, B2C & E-commerce-Marketplace Customers in order to reach company-defined KPIs and OKRs through taylor made tech-based solutions built in-house with the tech team.

Working with 600 SKU (like Food, Beverages, Personal Care, FMCG/CPG | 80 Brands/Suppliers | 2 WH 800 m2 Warehouse x 3h | Team: Managing 10 people | Directly reporting to the CEO.

Market Launcher Mexico at Superfüds

November 2019 August 2020 (10 months) | Distrito Federal, Mexico

Launching SuperFüds Operations in Mexico, I was 360o responsible for the SuperFüds deployment and the definition and consolidation of the Distribution model.

Acquisition of Suppliers Emerging Brands) and Customers: agreements with over 10 different Emerging Brands and 350 Supplier leads generated.

Supply Chain Analyst at Superfüds

August 2016 July 2018 (2 years) | Bogotá D.C., Colombia

Provided Support to Operations Manager and Warehouse leaders on daily activities like Stock management, demand forecasting and stock projection while managing communications with multiple teams.

Worked with Superfüds Tech Team to define dashboards with key business indicators. This included the definition of the Database and designed the architecture of all the modules of our in-house-made ERP Jelti based on business needs and dynamics.

Marketing & Brand Specialist at KALYKAI TIENDA SALUDABLE

October 2014 November 2016 (2 years, 2 months) | Carabobo, Venezuela

While at Kalykai I defined and built the brand and corporate image of Kalykai Specialty Store from Social Media management, Digital Marketing, Product Photography, POP marketing material Design and packaging, Stores Category Management and Trade Marketing Activities with associated brands.

Within less than a year we opened two new stores in the city, positioning Kalykai like the most recognized Health Store in the city with 3 points of sales. We created 8 custom-labeled health food products and launched them to market successfully.

Product Manager at COCONUTIES

August 2013 August 2016 (3 years, 1 month) | Carabobo, Venezuela

Coconuties is a Healthy Food Snack, gluten and sugar free in Venezuela and Colombia. I was responsible for direction, design and implementation of strategies for product management and market growth of a CPG Company since conception to the hands of the consumer. Also responsible for the Supply Chain structure of the company.

With this projection, sales, image and relational capital of the brand, we achieved the investment of foreign capital and its constitution in Bogotá, Colombia.

Marketing Assistant at GRUPO SAMBIL

August 2014 November 2015 (1 year, 4 months) | Carabobo, Venezuela

As a Marketing Assistant at Sambil Mall I was responsible for delivering success for all scheduled activities by the Corporate Marketing Management. Our team was responsible for the budget fulfillment, coordination of shows and activities, supplier bidding process and creating strategic advertisement partnerships with them.

Lead Project Manager at OPEN 18HS

January 2013 November 2013 (11 months) | Caracas, Venezuela

Created from scratch the Procedure Manual for Store Operations: Opening, closing, store workflow and money management.

Developed a Locational and Market Potential Quality Study to evaluate the neighborhood and determine a projection of average visitors and customers, average purchase ticket and some amenities and products that the store should handle according to needs and taste of potential consumers.

Education

Universidad Tecnológica del Centro UNITEC

Licenciada en Ciencias Administrativas y Gerenciales.

Business Administration and corporate management Bachelor Degree· (2007 2012)

Universidad Tecnológica del Centro UNITEC

Técnico Superior Universitario en Logística.

Logistics, Material and Supply Chain Management Bachelor Degree · (2007 2011)

Courses & Certifications

E-commerce by Coderhouse 2022
Digital Advertising Certified by Hubspot 2022

SEO Certified by Hubspot 2022
Microsoft Database Administration Fundamentals MTA SQL 2022
Web Positioning for Entrepreneurship by Aspasia – 2022
Project Management and Scrum Advanced Program by Femxa 2022

Marketing, Product and Sponsorship by Femxa – 2022
Professional Food Buyer by Cornell University – 2020

Food Design by Madrid Food Innovation Hub

Training on Cold Supply Chain Management

Policies, Procedures and Process Manual Design

Copywriting and Reading skills

Workshop Broadcasting and Radio production

Honors-Awards

Programa de Futuros Líderes Trainees Unilever
Distinción al Excelente Rendimiento Académico Licenciada Distinción Académica en Trabajo Especial de Grado II

Languages

English Full Professional

Spanish Native

Top Skills

Customer Success Approach

Big and young teams Leadership

Project & Product Management

Tech Driven Thinking

Personal Skills

Criteria for decision-making Geek
Creative
Self – management Entrepreneurship

Business Strategy & Strategic Planning Data Analysis
Operations Management
Supplier Management

Fast learningRemote Work Expertise
Responsibility
Communication; verbal and written fluency

Adaptability and negotiation

Tech and Tools

Trello

Asana

Jira

Tableau

Warehouse Management Systems WMS

Enterprise Resource Planning ERP

HubSpot CRM

Microsoft Office / Google Suite Excel

Microsoft SQL Server

Azure Data Studio

Photoshop

Lightroom

Illustrator

Sketch

Figma

Notion

WordPress

Divi Builder

Google Analytics

Google Search Console

Deliverea / Sendcloud Amazon Vendor Central Amazon Advertising

Shopify

WooCommerce

#OpenToWork. I’m looking for new experiences in e-commerce, marketing, SEO optimisation and product design. Contact me if you think we would be a perfect fit!